Lucky Daye is a walking magazine layout. The Grammy-winning singer maximizes his page count in the video for his D’Mile-produced song, “NWA,” which features Lil Durk.
The Rubberband-directed video turns like pages in a high-end publication designed around Daye and his flashy fashion choices. There’s no one picture of Daye. He has several looks, from color to black and white.
Lil Durk does not appear in the video, but does get a single photo in the mag as his verse plays.
Daye shared “NWA” in February as the third song to precede his sophomore album Candydrip, which is out now. The album, which Daye is currently promoting on his Candydrip Tour, debuted at No. 5 on Billboard’s Top R&B Albums chart.
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About the contrast between his first and second album, Daye said, “Candydrip focus mostly on flavors, and the idea of flavors versus Painted, which was about colors. These are a bunch of different flavors of songs, giving you ear candy in different ways.”
Watch Lucky Daye’s video for “NWA” featuring Lil Durk below.