Ciara continues to make her presence known in the fashion world. The Grammy-winning star has teamed with bebe for a fall ’24 capsule collection.
Under the newly minted partnership, Ciara will serve as creative director and will be the face of the national campaign.
According to press materials, the collection “will include deliveries for both fall and holiday and will expand across all bebe’s key categories including dresses, denim, sportswear and accessories (hats, handbags, footwear, eyewear) and more.”
Speaking on her new collaboration, Ciara shares, “Growing up, the bebe brand was iconic! My vision as Creative Director is to mix my own personal style elements of girl next door with tomboy, glam, and edge with a nod to the ’90s. I want this collection to allow women to style it their way and feel confident on their terms.”
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Joseph Gabbay, CEO of Bluestar Alliance, the company that owns bebe, states: “We are thrilled to welcome Ciara to the bebe family. Her unique and bold fashion sense makes her a perfect partner for the bebe brand, and we look forward to bringing her creative vision to life for our diverse, global audience.”
Bluestar Alliance’s Chief Operating Officer Ralph Gindi adds, “Ciara is a true original whose style is a perfect reflection of what bebe is all about – sexy, bold confidence. The capsule will bring to life Ciara’s love of fashion and accessories.
Gindi continues, “It will give our loyal customers a way to personalize their statement-making looks for fall and holiday in 2024. We are in discussions for an exclusive launch with a select retailer.”
Ciara’s new collaboration with bebe comes five months after she announced her partnership with Gap and LoveShackFancy. The fashionista was made the face of a limited-edition capsule collection.
In August 2021, Ciara launched her women’s fashion brand LITA under The House of LR&C (Love, Respect and Care), the fashion house she founded with her husband Russell Wilson and retail executive Christine M. Day.
Aside from fashion, Ciara, who recently gave birth to her fourth child, is continuing to make strides in music.
Her 2023 single “How We Roll” with Chris Brown recently entered the top 10 of Billboard’s Rhythmic Airplay chart. The song is No. 9 for a second consecutive week on the chart dated for Jan. 13, 2024.
“How We Roll” is Ciara’s 10th top 10 hit on the Rhythmic Airplay chart.
The song, which has amassed over 24.9 million streams on Spotify, is the lead single from her CiCi EP, out now via her Beauty Marks Entertainment label.
In the film world, Ciara appears in the musical adaptation of The Color Purple, in theaters now in North America. She plays adult Nettie, while Halle Bailey plays the younger version of the character.
The Color Purple also stars Danielle Brooks (as Sophia), Fantasia (as Celie), Taraji P. Henson (as Shug Avery), Colman Domingo (as Mister), Corey Hawkins (as Harpo) and H.E.R. (as Squeak), among others.
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