Rated R&B
  • News
  • Music
  • Videos
  • Features
  • Playlist
NEWSLETTER
No Result
View All Result
  • News
  • Music
  • Videos
  • Features
  • Playlist
No Result
View All Result
Rated R&B
No Result
View All Result

Ciara Collaborates With Kellogg’s Rice Krispies Treats for New Song ‘Treat’

by Antwane Folk
June 24, 2022 3:40 PM
in Music, News
Ciara Treat

Ciara, joined by her son Future and her daughter Sienna, hit the studio to record a new song “Treat” in collaboration with Rice Krispies Treats. (Credit: Jeff Vanags for Ciara and Rice Krispies Treats)

Share on FacebookShare on TwitterShare on Email

Ciara has a brand new bag. The Grammy winner has partnered with Kellogg’s® Rice Krispies Treats to reignite the joys of togetherness through little moments, hoping they will snowball into even bigger ones and foster a lasting impact. She accomplishes this bond-building atmosphere with “Treat,” a new song highlighting her beaming personality and an infectious, dance-pop sound she’s made a trademark.

The lyrics are catchy and light, covering the tender bases of connectivity among family and friends. But what makes “Treat” more precious is that she brought her oldest son Future and daughter Sienna to sing and cheer on in the background.

Inspired by families across spectrums who value traditions as she does, Ciara made use of them through songwriting and recording.

“As a mom and busy parent, I know the power of finding connection in the smaller things and the magic that music has to bring us together, which is why I invited my son and daughter to sing on this track with me,” said Ciara.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Kellogg’s Rice Krispies (@kelloggsricekrispies)


“Whether you are a kid or just a kid at heart, pulling apart Rice Krispies Treats with someone you love is a great way to turn small moments into big connections. Partnering with Ciara has been a dream for us, and we are thrilled to give families and friends a soundtrack to inspire those mini moments,” said Heidi Ray, senior director of brand marketing for Kellogg’s Portable Wholesome Snacks.

Ciara looks forward to seeing her fans’ families come together and show off their warm fellowship in TikTok videos. Using the hashtag #OurTreatEntry and the “Treat” audio on the platform, Ciara and Kellogg’s® Rice Krispies Treats encourage fans to share a special moment that promotes inseparableness.

Those TikTok videos will be scattered about in the official “Treat” music video, which will debut this fall after entries are decided. Those selected also can win a year’s supply of snack-sized cereal bars. Get more information on how to be a part campaign here. 

Prior to this, Ciara revealed she shot the video for a new song titled “Jump.” It is projected to appear on the forthcoming album, which she confirmed is done.

The untitled LP will follow 2019’s Beauty Marks, which she issued under her Beauty Marks Entertainment imprint. Her last studio album included the platinum-selling “Level Up,” as well as songs like “Thinkin Bout You“ and “Greatest Love.” 

Beyond penning a children’s book with her husband and starting a clothing brand, Ciara is running lines for her role as the adult Nettie in the upcoming musical film, The Color Purple.  

Listen to “Treat” by Ciara below. 

 

Tags: Ciara
Antwane Folk

Antwane Folk

Antwane joined Rated R&B in January 2013 after graduating from the University of South Carolina. He is the assistant editor. His niche is seasoned R&B acts, along with radio stats on urban and R&B formats.

Related Posts

Ciara and Chris Brown How We Roll

Ciara and Chris Brown’s ‘How We Roll’ Reaches No. 1 on Billboard

by Keithan Samuels
August 29, 2023
0

Ciara's latest single "How We Roll" featuring Chris Brown moves from No. 4 to No. 1 this week on Billboard's...

Ciara CiCi

Ciara on ‘CiCi’ EP: Interview

by Keithan Samuels
August 18, 2023
0

Empowerment is Ciara’s modus operandi. The global star has always sought ways to inspire and uplift her audience. Her 2004...

Facebook Twitter Instagram Youtube
  • About Us
  • Contact Us
  • Newsletter
  • Privacy Policy

Recent Stories

  • Elmiene Releases New Song ‘Marking My Time’
  • Alina Baraz Shares New Song ‘Don’t Buy Me Roses’
  • Devon Gilfillian Enlists Sammy Rae & The Friends for ‘Love You Anyway’
No Result
View All Result

© 2022 Rated R&B

No Result
View All Result
  • News
  • Music
  • Videos
  • Features
  • Playlist