Ciara has a brand new bag. The Grammy winner has partnered with Kellogg’s® Rice Krispies Treats to reignite the joys of togetherness through little moments, hoping they will snowball into even bigger ones and foster a lasting impact. She accomplishes this bond-building atmosphere with “Treat,” a new song highlighting her beaming personality and an infectious, dance-pop sound she’s made a trademark.
The lyrics are catchy and light, covering the tender bases of connectivity among family and friends. But what makes “Treat” more precious is that she brought her oldest son Future and daughter Sienna to sing and cheer on in the background.
Inspired by families across spectrums who value traditions as she does, Ciara made use of them through songwriting and recording.
“As a mom and busy parent, I know the power of finding connection in the smaller things and the magic that music has to bring us together, which is why I invited my son and daughter to sing on this track with me,” said Ciara.
View this post on Instagram
“Whether you are a kid or just a kid at heart, pulling apart Rice Krispies Treats with someone you love is a great way to turn small moments into big connections. Partnering with Ciara has been a dream for us, and we are thrilled to give families and friends a soundtrack to inspire those mini moments,” said Heidi Ray, senior director of brand marketing for Kellogg’s Portable Wholesome Snacks.
Ciara looks forward to seeing her fans’ families come together and show off their warm fellowship in TikTok videos. Using the hashtag #OurTreatEntry and the “Treat” audio on the platform, Ciara and Kellogg’s® Rice Krispies Treats encourage fans to share a special moment that promotes inseparableness.
Those TikTok videos will be scattered about in the official “Treat” music video, which will debut this fall after entries are decided. Those selected also can win a year’s supply of snack-sized cereal bars. Get more information on how to be a part campaign here.
Prior to this, Ciara revealed she shot the video for a new song titled “Jump.” It is projected to appear on the forthcoming album, which she confirmed is done.
The untitled LP will follow 2019’s Beauty Marks, which she issued under her Beauty Marks Entertainment imprint. Her last studio album included the platinum-selling “Level Up,” as well as songs like “Thinkin Bout You“ and “Greatest Love.”
Beyond penning a children’s book with her husband and starting a clothing brand, Ciara is running lines for her role as the adult Nettie in the upcoming musical film, The Color Purple.
Listen to “Treat” by Ciara below.